Why I Renamed This Newsletter 'Side Effects'

I’m renaming “Thinking in Public” to “Side Effects.”

Everyone talks about the thing. I want to talk about the thing after the thing.

The side effects. The unintended consequences. The second-order impacts that actually matter, and how you can capitalize on them today. Early.

That’s what I’ve been writing about for 10 months - I just didn’t have a name for it.

If you’re still here, you’re probably someone trying to build something while pursuing a traditional career path (med school, law school, PhD, consulting, banking, engineering.) You’re resource-constrained. You refuse to be put in one box. You want to understand how things actually work, not just how they’re supposed to work

Side Effects is for you.

Let’s go.

Ali